Laurence
Durand
Founder of DRIVE Agency | Strategy and Development
Laurence is the co-founder of DRIVE, a digital performance agency providing clients with a data-driven marketing strategy, powered by skilled talents, reliable data, and scalable technology system. Certified in major analytics and conversion solutions such as Google Analytics and Adobe Analytics, DRIVE combines its expertise to meet clients' business expectations. Before coming to Vietnam, Laurence was Digital Efficiency Manager for an International consulting firm, in Paris and Shanghai. She managed a team of twenty consultants, from junior to senior levels, experts in analytical tools and tag management systems. She worked on the strategy of performance measurement and the use of data for global companies such as Michelin, Disneyland Paris, Nissan, Bayer, BNPP, Village Nature or Sephora. Before this, Laurence spent 7 years at Peugeot successively at the international coordination and then the digital performance measurement, in France and UK.