In this increasingly globalized world, as businesses make inroads into foreign markets, develop relationships with foreign vendors, and build multicultural workforces, it is more important than ever for managers to learn how to manage diversity in the workplace. Nowadays, new generations across all continents have triggered us to shine a new light on the concepts of culture and intercultural awareness. The old intercultural theories may have misinterpreted cultural differences and are now being replaced by a more accurate analysis of what people have in common and what distinguishes them from each other. In light of this, EuroCham would like to organize a business talk with focuses on:

• Beyond perception and stereo-typing
• Self-reflection is key
• Interpersonal instead of intercultural communication
• How to succeed in an international, diverse, environment ?