The rapid development of the IT revolution has helped to generate a buzz in the social circle, establishing a new era of promoting globalisation in all sectors while building a new economy – the sharing economy. The leading ride-hailing platform in Southeast Asia, Grab, owned no vehicles; the world's largest accommodation provider, Airbnb, owned no property, the most notable ecommerce websites in the world, Lazada, owned almost no physical retail stores . From nothing to multibillionaires, those audacious entrepreneurs have changed the consumption and social habits of billions of people around the world.

Join EuroCham at this event to get up to date information on the disruptive business model in Vietnam and the sharings of Lazada - a leading e-commerce company to see how they adapt with local conditions to pave the first milestone for e-commerce in Vietnam. Considerations may include:

• Overview of the sharing economy models in Vietnam. How will it be compared with the traditional economic model?
• With the rapid proliferation, does Vietnam's legal framework currently support enough to regulate sharing economy model? How do we ensure fair business competition and the quality of goods and services provided or protect consumers' rights?
• Recommendations for both public and private sectors in strengthening and promoting the sharing economy model.