Vietnamese consumers are increasingly connected on digital platforms with more than 80% internet penetration in the whole country. What are the preferences of these modern connected consumers? How may brands react to the ever-shifting context in which they may interact with consumers? What opportunities or threats does digitalization bring to brands on a strategic marketing level?

In this talk, our speaker will provide you with 3 facts and 5 key insights on the modern connected consumers. Join to learn about:

1. The emergence of social commerce in Vietnam
2. The changing payment habits of Vietnamese consumers with e-payments
3. The rising stars among digital advertising platforms