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EuroCham Vietnam and the South-East Asia IP SME Helpdesk invite you to join this live and interactive webinar to explore the recent rapid, growth of Vietnam's E-commerce market. The General Department of Market Surveillance (GDMS) predicts the annual growth rate of Vietnam's E-commerce in 2015-2025 to be 43 per cent.
The webinar will examine how the retail sector has shaped the E-commerce market and created new behaviour for shoppers' attitudes. In this context, businesses have to face multiple challenges due to the constantly moving sector and our speakers will share some practical recommendations from a business and legal perspective to safely navigate the E-commerce environment.
While E-commerce offers plenty of opportunities, we should keep in mind that online counterfeiting presents one of the main risks when selling and buying online. Last year, GDMS checked more than 5,000 cases and settled about 4,500 violations, distributing fines of VND30 billion ($1.3 million) in total. Thanks to the new E-commerce draft decree, Vietnam is expected to enhance the legal framework for E-commerce activities which will also ensure a safer environment from an IP standpoint for all players.
Join our outstanding speakers to discover the latest trends and challenges of Vietnam's e-commerce ecosystem.
- Covid impact & IP challenges on online sales in Vietnam
- Overview about the E-commerce market in Vietnam
- How to setup an E-commerce business, regulatory challenges
- General landscape of counterfeit issues on e-commerce platforms in Vietnam
Speakers
Erwin
Debaere
Secretary General at EuroCham Vietnam
As a Finance professional with over 20 years worldwide experience (Belgium, Central and Eastern Europe, Vietnam) in various industries (banking, insurance, building materials and FMCG), Erwin has witnessed the implementation of E-commerce channels for global brands like Mentos and Chupa Chups.
As Finance Director for Perfetti Van Melle (Poland and currently Vietnam), he has dealt with IP rights challenges such E-commerce channels pose, especially in their start-up phase.
Erwin is Member of the Board of BeluxCham (Treasurer cum EuroCham Representative) and EuroCham (Secretary General). In this role he is overseeing compliance, governance and EU funded projects, amongst others.
Tran Huynh
Director – Vietnam Retailer Vertical Lead of NielsenIQ
Tran has more than 13 years of experience in the Market Research Industry and has been with NielsenIQ for 11 years. Over the years, Tran had several leadership roles from partnering with FMCG Manufacturers including multinational, local giants and SMEs to setting up the new structure with a vision of high quality and self-sufficient experience to drive client ROI. Tran is now Director – Vietnam Retailer Vertical Lead at NielsenIQ Vietnam.
Matthew
Lourey
Managing Partner at Acclime Vietnam
Matthew is a qualified accountant who has resided in Vietnam for more than 16 years. Matthew leads Acclime Vietnam, which provides market entry, corporate advisory, compliance and tax advisory to foreign investors in Vietnam. He has extensive experience working in Australia for Big 4 accounting firms and investment funds, and since Matthew relocated to Vietnam, he has spent much of his time advising foreign investors on successfully undertaking business in Vietnam, corporate investment transactions, market entry and corporate finance.
Yen Vu
Principal – Vietnam Country Manager at Rouse Legal Vietnam
Yen is a Principal and Country Manager of our Vietnam business.
Yen has over 17 years of experience in IP enforcement & litigation. Her specialty in contentious and non-contentious IP matters has a focus on enforcement, protection, and commercialization of trademarks, patents, copyright and domain names. Her expertise in IP stretches across multiple regions including Vietnam, Laos, and Cambodia. She also has extensive experience in advising clients in data protection and data privacy in Vietnam.
Yen advises leading multinational companies on optimizing their IP portfolios in Vietnam and has extensive experience in enforcing their rights in trademark appeals/oppositions, trademark litigation, patent disputes as well as domain name disputes at WIPO Arbitration Centre.
She also handles dealing with media and entertainment law, licensing and franchising, trade secrets, and employment law in relation to intellectual property.
Yen has notable publications in AsiaLaw & Practice, World Trademark Review, Vietnam Investment Review and Privacy Laws & Business. She has also co-authored the book "International Copyright Law" published by Globe Law and Business.
Agenda
15
00
-
15
10
15
10
-
15
25
Overview about the E-commerce market in Vietnam
Tran HuynhOverview of Vietnam market and FMCG Landscape 2020-2021
| Update the evolution of retail channels and E-commerce in Vietnam
| Understand online shoppers in Vietnam.
15
25
-
15
40
How to setup an E-commerce business, regulatory challenges
Matthew LoureyHow overcome regulatory challenges on E-commerce platforms.
| Tips how to operate or setup your business on E-commerce platforms.
| Sharing a case study: transition to E-commerce over pandemic.
15
40
-
15
55
General landscape of counterfeit issues on e-commerce platforms in Vietnam
Yen VuEnforcement routes against the trading of counterfeits on E-commerce platforms
| Draft amendment of E-Commerce decree and its implication on enforcement
15
55
-
16
20
Opening Remarks
Covid impact on online sales in Vietnam| IP challenges of online sales
Speakers
Erwin Debaere
Secretary General at EuroCham VietnamAs a Finance professional with over 20 years worldwide experience (Belgium, Central and Eastern Europe, Vietnam) in various industries (banking, insurance, building materials and FMCG), Erwin has witnessed the implementation of E-commerce channels for global brands like Mentos and Chupa Chups.
As Finance Director for Perfetti Van Melle (Poland and currently Vietnam), he has dealt with IP rights challenges such E-commerce channels pose, especially in their start-up phase.
Erwin is Member of the Board of BeluxCham (Treasurer cum EuroCham Representative) and EuroCham (Secretary General). In this role he is overseeing compliance, governance and EU funded projects, amongst others.
Overview about the E-commerce market in Vietnam
Overview of Vietnam market and FMCG Landscape 2020-2021 | Update the evolution of retail channels and E-commerce in Vietnam | Understand online shoppers in Vietnam.
Speakers
Tran Huynh
Director – Vietnam Retailer Vertical Lead of NielsenIQTran has more than 13 years of experience in the Market Research Industry and has been with NielsenIQ for 11 years. Over the years, Tran had several leadership roles from partnering with FMCG Manufacturers including multinational, local giants and SMEs to setting up the new structure with a vision of high quality and self-sufficient experience to drive client ROI. Tran is now Director – Vietnam Retailer Vertical Lead at NielsenIQ Vietnam.
How to setup an E-commerce business, regulatory challenges
How overcome regulatory challenges on E-commerce platforms. | Tips how to operate or setup your business on E-commerce platforms. | Sharing a case study: transition to E-commerce over pandemic.
Speakers
Matthew Lourey
Managing Partner at Acclime VietnamMatthew is a qualified accountant who has resided in Vietnam for more than 16 years. Matthew leads Acclime Vietnam, which provides market entry, corporate advisory, compliance and tax advisory to foreign investors in Vietnam. He has extensive experience working in Australia for Big 4 accounting firms and investment funds, and since Matthew relocated to Vietnam, he has spent much of his time advising foreign investors on successfully undertaking business in Vietnam, corporate investment transactions, market entry and corporate finance.
General landscape of counterfeit issues on e-commerce platforms in Vietnam
Enforcement routes against the trading of counterfeits on E-commerce platforms | Draft amendment of E-Commerce decree and its implication on enforcement
Speakers
Yen Vu
Principal – Vietnam Country Manager at Rouse Legal VietnamYen is a Principal and Country Manager of our Vietnam business.
Yen has over 17 years of experience in IP enforcement & litigation. Her specialty in contentious and non-contentious IP matters has a focus on enforcement, protection, and commercialization of trademarks, patents, copyright and domain names. Her expertise in IP stretches across multiple regions including Vietnam, Laos, and Cambodia. She also has extensive experience in advising clients in data protection and data privacy in Vietnam.
Yen advises leading multinational companies on optimizing their IP portfolios in Vietnam and has extensive experience in enforcing their rights in trademark appeals/oppositions, trademark litigation, patent disputes as well as domain name disputes at WIPO Arbitration Centre.
She also handles dealing with media and entertainment law, licensing and franchising, trade secrets, and employment law in relation to intellectual property.
Yen has notable publications in AsiaLaw & Practice, World Trademark Review, Vietnam Investment Review and Privacy Laws & Business. She has also co-authored the book "International Copyright Law" published by Globe Law and Business.
Tickets
Partners
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Gold Premium
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Contact
MORE INFORMATION:
Ms. Nhung | nhung@eurochamvn.org or calling 028 3827 2715
MORE INFORMATION:
Ms. Hong Anh | eventsupport@eurochamvn.org or calling 028 3827 2715